Consumer Electronics

Per Norberg has spent over fifteen years solving one of automotive marketing’s most persistent tensions—how to make a global brand feel locally real—working across continents for manufacturers like Audi, Lexus, Toyota, and Polestar by finding locations, light, and narratives that feel specific without being exclusionary. His approach treats automotive photography less as product documentation and more as distillation: identifying the irreducible visual essence of a brand, then rebuilding it authentically within each new cultural and geographic context.

A quiet revolution is unfolding at the London Marathon, where visually impaired runners are using AI-powered smart glasses for unprecedented autonomy. This empowering technology, however, faces critical questions about reliability and privacy.