electric vehicles

The new GLA platform consolidates electric and combustion powertrains while utilizing firmware to differentiate charging performance across identical battery hardware.

Per Norberg has spent over fifteen years solving one of automotive marketing’s most persistent tensions—how to make a global brand feel locally real—working across continents for manufacturers like Audi, Lexus, Toyota, and Polestar by finding locations, light, and narratives that feel specific without being exclusionary. His approach treats automotive photography less as product documentation and more as distillation: identifying the irreducible visual essence of a brand, then rebuilding it authentically within each new cultural and geographic context.